Wertman Corporation
produces and sells a single product with the fol...
Wertman Corporation produces and sells a single product with
the following characteristics:
Per
Unit
|
Percent
of Sales
|
|
Selling
price
|
$227
|
100%
|
Variable
expenses
|
110
|
48%
|
Contribution
margin
|
$
117
|
52%
|
The company is currently selling
2,200 units per month. Fixed expenses are $221,000 per month.
The marketing manager would like to introduce sales commissions as an incentive for the sales staff. The marketing manager has proposed a commission of $18 per unit. In exchange, the sales staff would accept a decrease in their salaries of $72,000 per month. (This is the company's savings for the entire sales staff.) The marketing manager predicts that introducing this sales incentive would increase monthly sales by 376 units. What should be the overall effect on the company's monthly net operating income? |
Increase by $73,624
|
|
Decrease by $71,624
|
|
Increase by $69,624
|
|
Increase by $75,624
|
Answer
Increase by $69,624
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