Images.com is a small
Internet retailer of high-quality posters. The company has $770,000
in operating assets and fixed expenses of $169,000 per year. With this
level of operating assets and fixed expenses, the company can support sales
of up to $4.9 million per year. The company’s contribution margin ratio
is 10%, which means that an additional dollar of sales results in additional
contribution margin, and net operating income, of 10 cents.
|
Required:
|
|
1.
|
Complete the following
table showing the relationship between sales and return on investment (ROI).(Round your percentage answers to 2 decimal
places. Omit the "$" and "%" signs in your response.)
|
Sales
|
Net Operating
Income |
Average
Operating Assets |
ROI
|
$4,400,000
|
$271,000
|
$770,000
|
%
|
$4,500,000
|
$
|
$770,000
|
%
|
$4,600,000
|
$
|
$770,000
|
%
|
$4,700,000
|
$
|
$770,000
|
%
|
$4,800,000
|
$
|
$770,000
|
%
|
$4,900,000
|
$
|
$770,000
|
%
|
|
2.
|
What happens to the
company's return on investment (ROI) as sales increase? (Round your answer to 2 decimal places.
Omit the "%" sign in your response)
|
ROI
|
|
|
%
|